Starting an online store is one of the most accessible ways for entrepreneurs to enter the world of business in 2025. With more consumers shopping online than ever before, launching an e-commerce business can be a rewarding venture. However, to succeed, you need to choose the right e-commerce platform that fits your goals, budget, and technical skills.
In this article, we’ll walk you through the 10 best e-commerce platforms that entrepreneurs should consider in 2025. Each of these platforms comes with unique features, pricing options, and flexibility to meet the specific needs of your business.
What is an E-commerce Platform?
Before we dive into the list, it’s important to define what an e-commerce platform is. Simply put, an e-commerce platform is a software that allows you to build, manage, and run your online store. These platforms come with tools to help you sell products, process payments, manage inventory, and more—all through one interface.
When choosing the best e-commerce platform for your business, you need to consider a few factors:
- Ease of Use: Is the platform beginner-friendly or does it require advanced technical knowledge?
- Customization: How flexible is the platform in terms of design and functionality?
- Scalability: Can the platform grow with your business as it expands?
- Pricing: How much will the platform cost, and what features are included?
Let’s explore the top 10 e-commerce platforms for entrepreneurs in 2025, each of which can help you launch your store and thrive in the competitive online marketplace.
1. Shopify: The All-in-One Solution
Overview:
Shopify remains one of the most popular e-commerce platforms worldwide. It’s an all-in-one solution designed for entrepreneurs who want to quickly set up a store without needing extensive technical skills.
Features:
- User-Friendly: Shopify’s drag-and-drop interface makes it easy for beginners to create professional-looking stores.
- App Integrations: Shopify offers a massive marketplace of apps that can enhance the functionality of your store—whether you need a better shipping solution, email marketing tools, or accounting integration.
- Payment Gateways: Shopify integrates with over 100 payment gateways, including its own payment system, Shopify Payments.
- 24/7 Support: Shopify offers round-the-clock customer support through live chat, email, and phone.
Best For:
- Entrepreneurs seeking an easy-to-use platform with tons of customization options.
- Businesses that want to scale quickly with minimal technical complexity.
Pricing:
Starts at $39 per month, with more advanced plans available for growing businesses.
2. WooCommerce: The WordPress E-commerce Powerhouse
Overview:
WooCommerce is a WordPress plugin that turns your existing WordPress website into a fully functional e-commerce store. It’s one of the most popular platforms for entrepreneurs who already use WordPress or prefer more control over their online stores.
Features:
- Customizability: WooCommerce allows you to fully customize your store with hundreds of themes and plugins.
- Open-Source: As an open-source platform, WooCommerce is free to use, but you may need to pay for hosting, themes, and some premium extensions.
- SEO-Friendly: Since WooCommerce is built on WordPress, it’s optimized for SEO, helping your store rank higher in search engines.
- Flexible Payment Options: WooCommerce supports a wide range of payment gateways and payment processors.
Best For:
- Entrepreneurs familiar with WordPress and seeking complete control over their website.
- Businesses that want a cost-effective e-commerce solution with scalability.
Pricing:
Free plugin, but requires WordPress hosting (starting at around $5 per month), premium themes, and paid extensions for advanced functionality.
3. BigCommerce: Perfect for Growing Businesses
Overview:
BigCommerce is an e-commerce platform designed for businesses that are looking to grow quickly. It offers a range of built-in features that make it easier for entrepreneurs to manage their stores as they scale.
Features:
- No Transaction Fees: Unlike other platforms like Shopify, BigCommerce doesn’t charge transaction fees, which can save you money in the long run.
- SEO Optimization: BigCommerce has built-in SEO tools that help improve search engine visibility.
- Multi-Channel Selling: You can sell across multiple platforms like Amazon, eBay, and Facebook, all from a single interface.
- Advanced Reporting: BigCommerce provides robust analytics to help you track and optimize your store’s performance.
Best For:
- Entrepreneurs who plan to scale their business and need advanced features without worrying about transaction fees.
Pricing:
Starts at $39 per month, with additional plans for growing businesses.
4. Wix eCommerce: Easy to Use, Ideal for Beginners
Overview:
Wix is a website builder that also includes an e-commerce feature. It’s one of the easiest platforms to use for entrepreneurs who don’t have technical expertise but want to create a beautiful and functional online store.
Features:
- Drag-and-Drop Builder: Wix’s intuitive builder allows you to customize your store by simply dragging and dropping elements.
- Design Flexibility: With a range of templates and design tools, Wix offers extensive customization options.
- Free Plan Available: While not ideal for a full e-commerce store, Wix offers a free plan to get started and experiment before committing to a paid plan.
- App Market: Wix’s app marketplace gives you access to third-party tools to enhance your store’s functionality.
Best For:
- Beginners who need a simple, user-friendly e-commerce solution to get their business online quickly.
Pricing:
Starts at $23 per month for the business and e-commerce plan.
5. Squarespace: Great for Design-Forward Entrepreneurs
Overview:
Squarespace is a website builder known for its stunning templates and design-focused features. It’s a great choice for entrepreneurs who want a visually appealing online store without compromising functionality.
Features:
- Beautiful Templates: Squarespace offers a variety of high-quality, mobile-optimized templates that make it easy to create a professional online store.
- Integrated Payment Solutions: Squarespace supports Stripe, PayPal, and Apple Pay for easy payment processing.
- SEO Tools: Squarespace provides built-in SEO features to help your store rank on search engines.
- 24/7 Support: Squarespace offers excellent customer support through live chat and email.
Best For:
- Entrepreneurs who prioritize design and want to create a visually striking online store with minimal effort.
Pricing:
Starts at $27 per month for the Business plan.
6. Magento: The Open-Source Powerhouse
Overview:
Magento is an open-source e-commerce platform that offers powerful features for large-scale businesses. It requires more technical expertise but provides complete control over your store’s design and functionality.
Features:
- Highly Customizable: Magento is perfect for entrepreneurs who want to create a fully custom e-commerce website.
- Scalability: As one of the most scalable e-commerce platforms, Magento can grow with your business as it expands.
- Multi-Store Capability: You can manage multiple stores from a single Magento installation.
- Extensive Extensions: Magento has a massive marketplace of extensions to extend functionality.
Best For:
- Entrepreneurs with technical expertise or those who want to build a highly customizable store for a large-scale business.
Pricing:
Magento Open Source is free, but you’ll need to pay for hosting, development, and additional features.
7. Weebly: Simple E-commerce for Small Businesses
Overview:
Weebly, owned by Square, is an easy-to-use website builder that includes an e-commerce solution for entrepreneurs who want to set up a simple online store.
Features:
- Drag-and-Drop Builder: Weebly makes it simple to design your store without any coding experience.
- Square Integration: Seamless integration with Square allows you to easily manage payments, inventory, and customer data.
- Mobile Optimization: Weebly’s themes are responsive, ensuring your store looks great on mobile devices.
- Built-in Marketing Tools: Weebly includes email marketing, SEO, and social media integrations to help promote your store.
Best For:
- Small businesses and entrepreneurs who want an easy-to-use platform with integrated payment processing.
Pricing:
Starts at $12 per month for the Pro plan.
8. Volusion: A User-Friendly Platform for Entrepreneurs
Overview:
Volusion is a straightforward e-commerce platform that combines ease of use with powerful features. It’s ideal for entrepreneurs who want to get started quickly without compromising on functionality.
Features:
- Customizable Templates: Volusion offers responsive templates that are easy to customize.
- Product Management: Efficient product management tools make it easy to add, track, and manage products.
- SEO Features: Volusion’s SEO tools help optimize your store for search engines.
- Customer Support: 24/7 customer support through chat, email, and phone.
Best For:
- Entrepreneurs looking for a user-friendly platform with solid e-commerce features.
Pricing:
Starts at $29 per month for the Personal plan.
9. 3dcart: A Robust E-commerce Solution
Overview:
3dcart is a feature-rich e-commerce platform designed for entrepreneurs looking to scale their businesses. It offers everything from advanced SEO tools to customizable design options.
Features:
- Highly Customizable: 3dcart allows you to fully customize your store with a variety of themes and plugins.
- SEO and Marketing Tools: Built-in SEO features help your store rank higher in search engines.
- Multi-Channel Integration: 3dcart integrates with popular platforms like Amazon, eBay, and Facebook.
- Abandoned Cart Recovery: Tools to recover lost sales from customers who abandon their carts.
Best For:
- Entrepreneurs who need a robust platform with advanced features and customization options.
Pricing:
Starts at $19 per month for the Basic plan.
10. Ecwid: Sell Anywhere, Anytime
Overview:
Ecwid is a cloud-based e-commerce platform that lets you sell anywhere—on your website, social media, or marketplaces like Amazon and eBay.
Features:
- Multi-Platform Integration: Ecwid allows you to sell on various platforms like Facebook, Instagram, and eBay.
- Mobile-Responsive: Your store is automatically mobile-friendly across all devices.
- Affordable Pricing: Ecwid offers a free plan with basic features, and paid plans with advanced tools.
- Easy Setup: Ecwid is incredibly simple to set up, even for those with no technical skills.
Best For:
- Entrepreneurs who want to sell across multiple platforms with minimal setup.
Pricing:
Starts at $0 per month for the free plan, with premium plans starting at $15 per month.
How to Choose the Right Business Model for Your Startup
Conclusion
Choosing the right e-commerce platform in 2025 is crucial for the success of your business. Whether you’re a beginner looking for simplicity, an entrepreneur seeking customization, or someone aiming to scale quickly, there’s a platform out there that fits your needs. Shopify, WooCommerce, BigCommerce, Wix, and Squarespace are among the top choices, offering the tools and features that entrepreneurs need to succeed in today’s online marketplace.
Consider factors like ease of use, design flexibility, scalability, and budget when making your decision. Whichever platform you choose, ensure that it aligns with your business goals and helps you deliver an exceptional shopping experience to your customers.
Happy selling!
